# Risks, competitive position and competitive strengths

* How can one win in a competition with the rivals who have infinitely greater capabilities? What can a startup set against the IT giants?&#x20;
* How can the audience be quickly engaged and retained?&#x20;
* How do we manage to make the standard offered by the platform recognizable and universal? How do we assume leadership in this sector? The answers to these questions lie in the domain of decentralization.
