# Two stages of platform development

Within its advertising model, Spheroid Universe provides services for communications between advertisers and Space Universe owners in the advertising network, and receives a commission on the advertising budget turnover that passes through the network.&#x20;

Advertisers will come to the platform at the point when they see a sufficient quantity and appropriate quality of the User audience.&#x20;

Thus, platform development strategy entails two stages: -

* The first stage focuses on User engagement -
* The second stage focuses on Advertisers and Space Owners, meeting their needs in conducting promo campaigns on the platform
