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White Paper EN - Spheroid Universe
  • Spheroid Universe White Paper
  • PROJECT SUMMARY
    • New cycle of the technological revolution
  • Where are these revolutionary events unfolding?
  • Short description of Spheroid Universe
  • Project mission
  • MARKET ANALYSIS
    • AR evolution
    • Current market condition and forecasts
    • Investment conditions on the AR market
    • Spheroid Universe market volume evaluation
    • Augmented reality advertising market capacity
    • Competitive environment
  • STRAREGY
    • Risks, competitive position and competitive strengths
      • Problem #1: IT giants’ substantial domination in resources
      • Problem #2: Engaging and retaining an audience under resource shortage conditions
      • Problem #3: Efficient priority management
      • Problem #4: Control of software and hardware platforms by the IT giants
      • Short-term strategy focus: development speed and product implementation
      • Mid-term strategy: business model transformation
      • Long-term strategy focus: decentralized economy
  • TECHNOLOGIES
    • AR problems and limitations
      • Problem #1: Precise positioning during app initialization
      • Problem #2: Device movement tracking
      • Problem #3: Realistic embedding of AR objects into the urban environment
      • Existing approaches to the resolution of this issue
    • Solution
      • Mapping methods and machine learning technologies
      • Organizing data storage and processing
      • Community organization technologies
  • The role of blockchain
    • Advantages of blockchain technology for the platform
    • Limitations of the blockchain technology for the platform
  • Platform's technical architecture
    • Platform development stages
    • Existing solutions, tendencies and problems in AR app development
    • Premises for creating a modern AR content standard
  • Platform products
    • AR social network
      • User or subject categories on the Spheroid Universe platform
      • Platform capabilities for users
      • Platform capabilities for Advertisers
      • Spheroid Universe platform advantages:
      • Platform capabilities for Artists
      • Platform capabilities for Developers
      • Platform capabilities for Space Owners
    • Platform's infrastructural services
      • Advertising network
      • Communication system
      • Space Marketplace
      • AR designer/ developer exchange
      • AR marketplace
      • Platform API
      • Analytical services
      • Products and services store
      • App marketplace
      • Voting system
  • Business model
    • Business model
    • Space sale
      • Legal nature of Spaces
      • Space price formation
    • Advertising monetization
      • Two stages of platform development
      • Stage One. Engaging Users
      • Stage two. Engaging Advertisers
    • Sales marketing
      • Sales volumes
      • Price formation
      • Sales channels
      • Sales model
    • Pilot projects
      • Advertising in augmented reality during sports events
      • Augmented reality arcades
  • Apps
    • App Spheroid Universe
  • Token
    • Spheroid tokens (SPH)
  • Team
    • Team spheroid Universe
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  1. MARKET ANALYSIS

Investment conditions on the AR market

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Última actualización hace 3 años

Between April 2017 and April 2018, AR / VR and XR startups have attracted over $3.6 billion in . Over $1.5 billion of this amount was collected in Q4 2017.

All of the major IT players, such as Google, Apple, Samsung, Facebook, have been investing in the AR sphere for a long time. It is no longer an issue of hype, with the market players and analysts convinced that this technology will take off. The only issue is - who will be there to benefit from it.

According to the Hype Cycle model developed by Gartner, AR technology has entered the perfect investment phase. It is no longer surrounded by crazy initial hype. It has passed the R&D investment and first prototype stage, with vendors creating sustainable platforms and instruments for AR product manufacture.

AR is about to lunge upwards to a productivity plateau. During this upswing, the companies will come out with second and third generation products, while AR market penetration will rise from the current 5% to 30%.

Today is the time when technologically aggressive companies, such as Google and Apple, are actively implementing pilot products. Moderately aggressive technological companies are joining them enthusiastically.

venture investments
Inversiones de la categoría AR/VR (en millones de dólares)
Ciclo Hype de Gartner para tecnologías emergentes, 2017