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White Paper EN - Spheroid Universe
  • Spheroid Universe White Paper
  • PROJECT SUMMARY
    • New cycle of the technological revolution
  • Where are these revolutionary events unfolding?
  • Short description of Spheroid Universe
  • Project mission
  • MARKET ANALYSIS
    • AR evolution
    • Current market condition and forecasts
    • Investment conditions on the AR market
    • Spheroid Universe market volume evaluation
    • Augmented reality advertising market capacity
    • Competitive environment
  • STRAREGY
    • Risks, competitive position and competitive strengths
      • Problem #1: IT giants’ substantial domination in resources
      • Problem #2: Engaging and retaining an audience under resource shortage conditions
      • Problem #3: Efficient priority management
      • Problem #4: Control of software and hardware platforms by the IT giants
      • Short-term strategy focus: development speed and product implementation
      • Mid-term strategy: business model transformation
      • Long-term strategy focus: decentralized economy
  • TECHNOLOGIES
    • AR problems and limitations
      • Problem #1: Precise positioning during app initialization
      • Problem #2: Device movement tracking
      • Problem #3: Realistic embedding of AR objects into the urban environment
      • Existing approaches to the resolution of this issue
    • Solution
      • Mapping methods and machine learning technologies
      • Organizing data storage and processing
      • Community organization technologies
  • The role of blockchain
    • Advantages of blockchain technology for the platform
    • Limitations of the blockchain technology for the platform
  • Platform's technical architecture
    • Platform development stages
    • Existing solutions, tendencies and problems in AR app development
    • Premises for creating a modern AR content standard
  • Platform products
    • AR social network
      • User or subject categories on the Spheroid Universe platform
      • Platform capabilities for users
      • Platform capabilities for Advertisers
      • Spheroid Universe platform advantages:
      • Platform capabilities for Artists
      • Platform capabilities for Developers
      • Platform capabilities for Space Owners
    • Platform's infrastructural services
      • Advertising network
      • Communication system
      • Space Marketplace
      • AR designer/ developer exchange
      • AR marketplace
      • Platform API
      • Analytical services
      • Products and services store
      • App marketplace
      • Voting system
  • Business model
    • Business model
    • Space sale
      • Legal nature of Spaces
      • Space price formation
    • Advertising monetization
      • Two stages of platform development
      • Stage One. Engaging Users
      • Stage two. Engaging Advertisers
    • Sales marketing
      • Sales volumes
      • Price formation
      • Sales channels
      • Sales model
    • Pilot projects
      • Advertising in augmented reality during sports events
      • Augmented reality arcades
  • Apps
    • App Spheroid Universe
  • Token
    • Spheroid tokens (SPH)
  • Team
    • Team spheroid Universe
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Project mission

Project mission

The mission of the Spheroid Universe is to create the best AR services in the world for individuals and commercial organizations.

We realize that in 3 to 5 years augmented reality will become a part of everyday routine in the same manner that the use of navigators, messengers or streaming video on smartphones has. In the scale, functionality and grandeur it is only comparable to the emergence of the smartphone itself, since life will acquire an entirely new dimension in the digital world. A dimension with its own formats, instruments, communication methods, material and non-material asset exchange algorithms.

The first goal of the Spheroid, namely, to establish a platform, has been attained. The platform has been created as the entry point into this new dimension.

We see the following as our primary goals:

  • Create the instruments for creative self-expression in augmented reality and provide a platform (Spaces) for this self-expression.

  • Create a new type of AR-social network and attract millions of users

  • Create a new advertising market and new mechanisms for companies’ communications with their target audiences

  • Create the market for augmented digital real estate and investments

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